M.TV
Problem: MTV is no longer the pop culture powerhouse it once was. The brand has been unsuccessful in connecting with a younger demographic in the digital landscape.
Solution: We launch M.TV on Twitch. Streaming live events, concerts, and relaunch classic MTV programming for the next generation of viewers.
patagonia
Problem: Patagonia’s Tee Cycle program converts used t-shirts into new Patagonia products. How can we raise awareness of the program and how it works?
Solution: We dare people to try to destroy their shirts. No matter how extreme your life is your shirt can never be killed.
amtrak
Problem: Train travel can be more expensive and time consuming than competing methods of travel. How can we make Amtrak the preferred way to travel in a fast paced modern world?
Solution: We position the longer travel time as a feature. Imagine all those things you could achieve with the time in between point A and B.
playstation
Problem: Video games are seen as mindless entertainment and many gamers are shamed for enjoying them.
Solution: We highlight the deep narrative storytelling that video games are capable of. This will set Sony apart from an oversaturated gaming category. The other brands make games, Sony crafts unforgettable experiences.