Problem: MTV is no longer the pop culture powerhouse it once was. They have been unable to connect with a younger demographic in the digital landscape.
Solution: We launch M.TV on Twitch. Streaming live events, concerts, and relaunch classic MTV programming for the next generation of viewers.
OOH
We bring back the classic Moon Man as a mascot for this brand re-launch. The pixelated font and halftone backgrounds are a nod to our cable tv roots. Now the Moon Man is leaving this familiar galaxy for the vast unknown of the internet.
DIGITAL
Across all social platforms we put the Moon Man to work. On career sites he’s hiring subscribers, while on dating apps he’s looking to meet new viewers. This activation can be customized for any social platform to spread the word that M.TV is live-streaming.
CONTENT
M.TV isn’t just recycling classic MTV content by putting it online. We’re re-imagining iconic programming for a digital age and creating exciting new shows that take full advantage of the live-streaming format.
ACTIVATIONS
NO STRINGS ATTACHED:
M.TV is bringing good, clean, and public wifi-on-a-truck to places that need it, no strings attached. Do schoolwork, attend meetings, or just watch M.TV streaming straight out of our fleet of Mass Transmit Vehicles, better known as MTVs.
SAY WHAT? VR:
MTV is opening up a virtual Karaoke Bar — location: anywhere. Just grab a set of VR goggles and dive into a VRChat instance to sing your heart out in front of a live crowd of virtual bar patrons. If you don’t have a VR setup of your own, you can go to any M.TV partner karaoke lounge to plug in with a headset shaped like the iconic Moon Man helmet.
MT-VIP:
M.TV is connecting the dots between the digital and the physical world. Earn digital MTVIP badges by watching the M.TV stream and gain early access to M.TV live events. Grab front row tickets to the VMAs or join the intimate atmosphere at an Un.Plugged concert. Make sure you’re always live in the moment, no matter how you connect with M.TV.